Reasons to Install Electric Vehicle Charging Points at Your Business Premises

October 13th, 2023

Last updated: December 18th, 2023

We’re seeing a lot more electric vehicles on the road these days, and as the world becomes increasingly aware of the environmental impact of traditional petrol powered vehicles, the demand for electric vehicles (EVs) is on the rise. With the growing EV market, businesses are presented with a unique opportunity to not only reduce their carbon footprint but also attract environmentally conscious customers and employees.

One way to support this shift is by installing electric vehicle charging points at your business premises. Many businesses where people park for a long time, including car parks, hotels, and supermarkets, already have put EV charging points in place.

In this blog post, we’ll explore the numerous benefits of doing so.

Attracting a Green Customer Base

In one study, it was found that around 1/3rd of UK customers value brands that they perceive as green, and would rather engage with these brands.

With environmental concerns becoming a focal point for many consumers, having electric vehicle charging points at your business sends a strong message. It shows your commitment to sustainability and resonates with environmentally conscious customers who prefer to support businesses that share their values. In turn, this can help increase customer loyalty and attract new clientele.

Employee Satisfaction and Recruitment

Businesses that provide EV charging stations not only benefit from satisfied and engaged employees but also have an edge when it comes to attracting top talent. EV charging points make the lives of employees who drive electric vehicles more convenient, as they can recharge their cars while they work. This amenity can be a powerful recruitment tool, contributing to higher job satisfaction and productivity, especially if you’re recruiting people that will need to commute to the workplace.

Extended Customer Dwell Time

For businesses that rely on customer foot traffic, such as restaurants, supermarkets, and other retailers, EV charging points can encourage customers to stay longer. Shoppers, for example, can recharge their EVs while browsing your store, potentially leading to increased sales. It’s a win-win, as businesses reap the rewards of higher sales while customers enjoy the convenience of a top-up charge without paying for it at home.

Brand Image

The majority of brands are becoming more green, it is the right thing to do, plus it helps to show consumers and partners you are thinking about the environment.

Having EV charging points is not only about offering a service; it’s about enhancing your brand’s image. Businesses that are seen as environmentally responsible often enjoy a competitive edge in their respective markets. This reputation can boost customer loyalty and provide an excellent PR opportunity.

Regulations

It’s not impossible that there may be further regulations for businesses in the future to provide EV charging points. At the moment, the law says that:

“All non-residential buildings undergoing a major renovation that will have more than 10 parking spaces must have a minimum of one chargepoint, along with cable routes for one in five spaces.”

By installing EV charging stations now businesses can stay ahead of potential regulations.

Revenue Generation

Depending on your business model, EV charging points can also be a source of revenue. Some charging stations allow you to set pricing for the electricity used, potentially turning them into a profitable venture. Even if your primary aim isn’t to generate revenue from the charging points, they can offset their installation and operational costs over time.

The Bigger Picture: Reduced Carbon Footprint

As well as all of these other benefits, it is the right thing to do. The most critical benefit of installing EV charging points is the contribution to reducing greenhouse gas emissions. By promoting the use of electric vehicles, businesses play a vital role in the transition to a more sustainable and eco-friendly transportation system. This environmental commitment can be a point of pride for both employees and customers.

Conclusion

In an era where sustainability and environmental responsibility are paramount, installing electric vehicle charging points at your business is a smart and strategic move. It benefits the environment but also contributes to your brand image, employee satisfaction, and customer loyalty. Plus, there are new regulations being introduced regarding EV charging points in the UK, which many businesses must consider.